Core Courses – 18 credits total (+3 credit required internship)

Core courses are obligatory for all students enrolled in the M.A. program. They include:

  • Principles of Business: Management and Marketing (3 credits)
  • Principles of Business: Accounting, Finance and Economics (3 credits)
  • Contemporary Issues in Cultural Heritage (3 credits)
  • Cultural Heritage and International Relations (3 credits)
  • Heritage Economics (3 credits)
  • Sustainable Conservation (1 credit)
  • Heritage Legal Frameworks (1 credit)
  • Principles of Fundraising (1 credit)
  • Internship (3 credits)

Principles of Business: Management and Marketing (3 credits)

This course provides a survey of business management, marketing and operations basics. Management theory, marketing, strategy, IT, human resources, operations and other functional business areas are studied in both large and small organizations and enterprises. Case studies, videos, lectures and in class exercises provide for a highly practical approach to day-to-day business management. Most topics are studied from an international perspective with particular emphasis on destination, food, cultural heritage management. The course assumes no prior knowledge of business techniques or terminology.

Principles of Business: Accounting, Finance and Economics (3 credits)

This course provides a survey of accounting, finance and economics basics. Accounting methodologies, financial analysis, valuation, and macro and micro economics (fiscal and tax policy, privatization, investment, tariff/subsidy, regulation), are studied for both large and small organizations and enterprises. Case studies, lecture and in class exercises provide for a practical approach to financial business management. Valuation, international macroeconomics, public goods, externalities and the role of business in society are also examined. The course assumes no prior knowledge of business techniques or terminology.

Contemporary Issues in Cultural Heritage (3 credits)

This course will investigate some of the most pressing and contentious issues in Cultural Heritage today. It is intended to foreground some of the arguments which will come up in other courses such as authenticity, interpretation, sustainability etc. The course will be divided into three broad topics and after each topic there will be a take-home exam before moving on to the next topic. Topic 1 looks at definitions of Cultural Heritage and how they have changed; Topic 2 looks at the expansion of sites included in Cultural Heritage and in particular in the role memory plays in deciding what to remember and what to forget; Topic 3 looks at the impact of cultural diversity on Cultural Heritage practice.

Cultural Heritage and International Relations (3 credits)

Cultural heritage can play an important role in developing an economy and can be the focus of international governmental and non-governmental investment. However, such investments may also have a political dimension and cultural heritage can be used to support certain political situations. This course will examine the political aspects of cultural heritage and its role in local, regional, national and transnational identities. Particular attention will be focused on the role of heritage in regeneration of urban centers, in rebuilding societies after conflict and in connection with large infrastructure projects such as new dams.

Heritage Economics (3 credits)

This course provides students with a foundational understanding of the application of the theory and practice of economic analysis as it relates to cultural heritage, whether in advanced or developing economies or in rural or urban settings. The course will enable archaeologists and practitioners in heritage‐related fields to become well‐informed and critical consumers of economic analysis. Although theoretical, mathematical and statistical techniques employed in economics will be introduced, an extensive background in mathematics or economics is not required.

Sustainable Conservation (1 credit)

This course will examine the theory and practice of sustainable conservation. The course will focus on issues that form the current debate on conservation such as documentation and information management, values and interest groups and stakeholder engagement as a form of site preservation. The course will also provide students with the necessary tools and set of examples for selecting sites for preservation, with a focus on preventive conservation. Reactive intervention is not sufficient to balance the long-term preservation of resources with the contemporary needs of users, and holistic approaches are currently being theorized, problematicised and explored worldwide. Preventive conservation and maintenance are two approaches that greatly facilitate the responsibilities of the manager, reducing the need for costly, labor-intensive conservation and restoration projects. Students will also learn practical methods for the physical conservation of different categories of cultural resources and will master a technical vocabulary adequate to communicate with conservation specialists.

Heritage Legal Frameworks (1 credit)

This course will examine both theoretical and practical aspects of the legal protection of cultural heritage. The course is intended to provide students with an acute awareness of legal principles guiding the global market of antiquities and interrelated issues such as looting, ethics, authenticity and enforcement. At the end of the first section of the course, students will also receive a solid grounding in the relevant legal instruments that exist to protect cultural heritage both in the national and international context (e.g. UNESCO, UNIDROIT and Hague Conventions, ARPA). The second section of this course will add to the first section various case studies from different parts of the globe. Analyzing these examples, the students will have the opportunity to draw an in-depth review of how the theoretical issues explored in the first section apply to the real world.

Principles of Fundraising (1 credit)

Fundraising is a complex and potentially very time-consuming task; so that a carefully targeted approach will certainly save time and produce better results for the hard-pressed academic, archaeologist or heritage manager. This course will examine the matter of funding from the applicant’s point of view, looking at questions such as how to choose an appropriate funding source (government, private, corporation, NGO or individual donor) and develop a relationship with them, how ethics impinge on that choice, and the reporting procedures and proof of sustainability which may be required if you are successful. At the end of the course, students will be challenged in a group project to produce a complete campaign plan for an actual non-profit organization.

Internship (3 credits)

This is a practical internship with a Cultural Heritage organization. It requires 150 hours of practical work experience, a journal with the daily activities detailed as well as reflections on the internship as a learning experience and a presentation and written paper at the end of the work experience period. AUR will make every effort to place a student in the best possible situation but students should be aware that internships in Italy are not abundant due to Italian employment laws. Students are advised to begin thinking well ahead of time of the kind of internship they would like and to have a few alternatives in case their first choice does not work out.