Core Courses – 21 credits total (+3 credit required internship)

Core courses are obligatory for all students enrolled in the M.A. program. They include:

  • Principles of Business: Marketing Management and Operations (3 credits)
  • Principles of Business: Accounting, Finance and Economics (3 credits)
  • Contemporary Issues in Cultural Heritage (3 credits)
  • Cultural Heritage and International Relations (3 credits)
  • Heritage Economics (3 credits)
  • Research Methodology (3 credits)
  • Sustainable Conservation (1 credit)
  • Principles of Fundraising (1 credit)
  • Two half credit graduate skills weekend workshops (1 credit total)
  • Internship (3 credits)

Principles of Business: Marketing Management and Operations (3 credits)

This course teaches the core elements of marketing in nonprofit, public, for-profit and social enterprise organizations. In the first section, students examine the strategic marketing process from initial research and analysis through writing a marketing plan. The second course section highlights the latest tactics used in executing the plan, including digital content marketing and offline real time techniques. The course content reflects continuing changes in the operating environment, including the imperative to develop sustainable organizations, the impact of digital technologies, the continued blurring of boundaries among the nonprofit, for-profit, and public sections in the economy and the increasing interconnectedness of local and global markets.

Principles of Business: Accounting, Finance and Economics (3 credits)

This course provides a survey of accounting, finance and economics basics. Accounting methodologies, financial analysis, valuation, and macro and micro economics (fiscal and tax policy, privatization, investment, tariff/subsidy, regulation), are studied for both large and small organizations and enterprises. Case studies, lecture and in class exercises provide for a practical approach to financial business management. Valuation, international macroeconomics, public goods, externalities and the role of business in society are also examined. The course assumes no prior knowledge of business techniques or terminology.

Contemporary Issues in Cultural Heritage (3 credits)

This course will investigate the most pressing and contentious issues in Cultural Heritage today. It is intended to foreground some of the arguments which will come up in other courses such as contested heritage, authenticity, interpretation, sustainability etc. It may also include guest lectures from heritage practitioners in order to understand the practical implications of theoretical issues. The precise subject matter will be adjusted to focus on current real-world issues.

Cultural Heritage and International Relations (3 credits)

Cultural heritage can play an important role in developing an economy and can be the focus of international governmental and non-governmental investment. However, such investments may also have a political dimension and cultural heritage can be used to support certain political situations. This course will examine the political aspects of cultural heritage and its role in local, regional, national and transnational identities. Particular attention will be focused on the role of heritage in regeneration of urban centers, in rebuilding societies after conflict and in connection with large infrastructure projects such as new dams.

Heritage Economics (3 credits)

This course provides students with a foundational understanding of the ways in which economic analysis can be applied to cultural institutions and heritage resources.  The course will enable archaeologists and practitioners in cultural- and heritage-related fields to apply economic reasoning to issues in their fields and to become well-informed and critical consumers of economic analysis.

Research Methodology (3 credits)

This course provides a background in research methodology for graduate students. The course will develop skills in three areas: on-line and library research; quantitative analysis, focusing on appropriate use and interpretation of quantitative techniques; qualitative analysis, focusing on appropriate integration of such data into research projects. The course is preparation for the research thesis and during the course of the semester students will develop a detailed plan of their proposed research.

Sustainable Conservation (1 credit)

This course will examine the theory and practice of sustainable conservation. The course will focus on issues that form the current debate on conservation such as documentation and information management, values and interest groups and stakeholder engagement as a form of site preservation. The course will also provide students with the necessary tools and set of examples for selecting sites for preservation, with a focus on preventive conservation. Reactive intervention is not sufficient to balance the long-term preservation of resources with the contemporary needs of users, and holistic approaches are currently being theorized, problematicised and explored worldwide. Preventive conservation and maintenance are two approaches that greatly facilitate the responsibilities of the manager, reducing the need for costly, labor-intensive conservation and restoration projects. Students will also learn practical methods for the physical conservation of different categories of cultural resources and will master a technical vocabulary adequate to communicate with conservation specialists.

Principles of Fundraising (1 credit)

Fundraising is a complex and potentially very time-consuming task; so that a carefully targeted approach will certainly save time and produce better results for the hard-pressed academic, archaeologist or heritage manager. This course will examine the matter of funding from the applicant’s point of view, looking at questions such as how to choose an appropriate funding source (government, private, corporation, NGO or individual donor) and develop a relationship with them, how ethics impinge on that choice, and the reporting procedures and proof of sustainability which may be required if you are successful. At the end of the course, students will be challenged in a group project to produce a complete campaign plan for an actual non-profit organization.

Internship (3 credits)

This is a practical internship with a Cultural Heritage organization. It requires 150 hours of practical work experience, a journal with the daily activities detailed as well as reflections on the internship as a learning experience and a presentation and written paper at the end of the work experience period. AUR will make every effort to place a student in the best possible situation but students should be aware that internships in Italy are not abundant due to Italian employment laws. Students are advised to begin thinking well ahead of time of the kind of internship they would like and to have a few alternatives in case their first choice does not work out.